I was reading a free, ad-supported trade magazine for the QA and Tester market, and was struck by the sheer volume of puffery in nearly every ad.
According to Wikipedia, "puffery as a legal term refers to promotional statements and claims that express subjective rather than objective views, such that no reasonable person would take literally. Puffery is especially featured in testimonials."
I understand that this is what ad-writers and marketers do. I understand that you aren't supposed to take it literally. But this seemed even more over-the-top than usual.
From an Application Lifecycle Management provider:
- 50% faster to market
- 25% more productive
- You can avoid cutting heads
- Ensure your Agile success
- Cut testing time in half
- Test faster while protecting quality
- Compete with confidence
- Optimizing complex test enviroments
- Accelerated results unmatched in the industry
- A New Era of Automated Web Testing
- Unprecedented productivity
- Boost productivity and communication!
- Accelerate Your Career
- World-Class Expert Instructors
- Perfect solution
- One of the best investments you can make
So what if we started talking about our QA efforts within our own companies using similar language? From now on, let's add a bunch of Wow Factor in how we speak:
- A New Era in Quality Software Releases!
- 99% fewer bugs in the field!
- Ensure corporate success
- Perfect bug reports
- Unprecedented quality